Despite a friendship with MTV in 1986 that helped make The Monkees one of the biggest music stories of that year, things went sour in 1987 after an apparent misunderstanding between the band and the cable music network. Despite heavy airplay of the music video for The Monkees' 1986 comeback single, "That Was Then, This Is Now," MTV refused to play the video for "Heart and Soul," the lead single from the 1987 album, Pool It! Clearly MTV's lack of support for the video (at a time when MTV still screened music videos and played a larger role in making 'hits') had a negative impact on the single, a strong pop song that most likely could have been a bigger hit that summer. TV Guide reported the dispute, and the clipping above appeared in a late 1987 edition of the magazine.
The following story, originally published in Monkee Business Fanzine issue #43 in December 1987, goes into further detail.
Interview with Wayne Avers