Kool-Aid acted as sponsors when The Monkees television series started in reruns on CBS in the fall of 1969. This piece of memorabilia recently elicited 20 bids on eBay with a final auction price of $356.00! The seller provided the following description:
Up for sale is an extremely rare Kool-Aid retail display with an offer featuring the Monkees (minus Peter Tork) offering practical jokes. This display would have been affixed to a grocery store shelf, and people would take the coupons for free hand buzzers or snake in a can when they mailed in Kool-Aid labels. The reverse of the coupon says that the offer expires in February 1970, so this is probably circa fall of 1969.
A similar advertisement appeared in newspapers in the fall of 1969.
Was a reader of the Live Almanac the winning bidder???
This article was originally published in the November 1969 issue of Flip.
Kool-Aid acted as a commercial sponsor when The Monkees television series debuted in reruns on CBS in the fall of 1969.
"Star Collector" was a longtime feature in Monkee Business Fanzine. Monkees collector and author Ed Reilly would break down a wide range of memorabilia, including everything from toys, records, and much more. In this column, Ed examines memorabilia from 1969/1970, which included a sponsorship change from Kelloggs to Post, the rare Golden Hits album, Corgi Monkeemobiles, Kool-Aid/Nerf cross-promotions and more.
Recap: Monkees Farewell Tour
Dolenz sings Nesmith