Kool-Aid acted as sponsors when The Monkees television series started in reruns on CBS in the fall of 1969. This piece of memorabilia recently elicited 20 bids on eBay with a final auction price of $356.00! The seller provided the following description:
Up for sale is an extremely rare Kool-Aid retail display with an offer featuring the Monkees (minus Peter Tork) offering practical jokes. This display would have been affixed to a grocery store shelf, and people would take the coupons for free hand buzzers or snake in a can when they mailed in Kool-Aid labels. The reverse of the coupon says that the offer expires in February 1970, so this is probably circa fall of 1969.
A similar advertisement appeared in newspapers in the fall of 1969.
Was a reader of the Live Almanac the winning bidder???