On January 27, 1967, the first 'Monkees Club' was opened in West Caldwell, New Jersey. New talent would be showcased in a "theatre environment" where teenagers could be easily admitted on Friday and Saturday nights. As the flyer below notes, the club would act as a "stage to stardom" and attendees were promised an evening of live entertainment in a "groovy" atmosphere, all in a place where they would feel "in, together, with it." Colgems (The Monkees' record label) was advertised as having first right of refusal on any talent discovered at the clubs. Record World magazine said "The Monkees themselves won attention after talent auditions [and] this Monkees discovery pattern will now be adapted at the Monkees Clubs."
This full-page ad appeared in the March 25, 1967 issue of Billboard.
The menu at the clubs would consist of "kooky soft-drink and ice cream concoctions," and auditions would be held on Sundays. Winners of the contests would play the circuit of other clubs. Over thirty more locations were planned, but it's unknown if they came into existence, and if any talent was ultimately discovered.
Andrew Sandoval's book, The Monkees: The Day-by-Day Story of the '60s TV Pop Sensation, was referenced for details appearing in this blog post.
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